Africa's retail sector is becoming a key area for global and regional brands to diversify and grow their market share. However, market entry and development across various African landscapes requires more than capital investment; it

Location intelligence for retailers is crucial to ensure that new locations are successful.  It isn't just about demographics, taking into account foot traffic, locations of competitors, spend patterns, and customer behavior can help retailers substantiate

Today, retailers and brands are undertaking transformative change at a rapid pace. Retailers can’t simply rely on their gut or historical success to expand brands and businesses anymore; it is critical that retailers' businesses are

Growing a retail network is not only about opening more locations; it is delivered by doing it in an efficient, revenue-generating way that is optimized for market and company needs. Failing to understand if expansion

For retail brands seeking sustainable growth, entering new markets can be a significant milestone. However, without a proper market entry strategy, any growth could be short-lived. A strategic approach can ensure you, the brand, avoid

Retail site planning is the foundation of any successful store opening. It's not simply picking a nice location, it's a strategic process to match the retailer's goals with the realities of a given market. Retailers

Retailers around the world are looking outside their national borders to secure long-term growth as strategies are built for the future, with Africa being a preferred destination due to an emerging middle class and urbanization

A solid go-to-market (GTM) strategy is vital for retail businesses looking to grow, achieve sales growth, or establish market share. Regardless of the strategy focus of domestic retail growth or a desire for international expansion

When establishing retail brands in Africa, the balance between market strategy and operational execution is usually underestimated. It is possible to minimize the gap between advisory and execution by combining project management with retail growth