Our journey

Our journey began in 2012 with three partners coming together to form Your Retail Coach (YRC) with the vision of providing retail consultancy services to businesses of all sizes including family-run businesses. Back then, it was a small office space, to begin with, but the challenges were immense. And as a forerunner, was introducing retail consultancy as a service that could help businesses become competitive, growth-ready, and sustainable. It was a big hurdle to establish a niche position in the market and compete against the standards set by many globally-renowned retail management consultant companies.

By 2016, eCommerce began to emerge as a ubiquitous game-changer in retail. We had to quickly adapt to this changing landscape by extending our specialization into omnichannel and eCommerce.

Today, we stand as specialized retail and eCommerce consultants with an invaluable journey of having consulted over 500+ brands. And as we go global, we shall endeavour to emerge as one of the most trusted and dependable names when businessmen and entrepreneurs look for retail and eCommerce consultants for Africa.